Source: Ruins of Gengxia
Most areas this year are warm winter, but for fast fashion brands, it is an out -of -the -box winter.
H & M closes its Cheap Monday and the new brand Nyden.
Affected by exchange rate fluctuations and abnormal warmth, the market value of ZARA’s parent company Inditex once shrunk by 5 billion US dollars.
The Topshop, New Look and Next in the UK have announced large -scale closing stores.
US Forever 21 withdraws from the French market.
In the fast fashion brand, Waterloo is generally encountered,
Uniqlo
The transcript that increased by 8% year -on -year, and net profit increased by 7% year -on -year, undoubtedly
Become the exception and the biggest winner in this “cold winter”.
The golden age of fast fashion brands has become a established fact, and market consumer groups are tending to be aging. Millennial generations and younger Z generation have gradually become the main “players” in the fashion industry. They value the product itself.
“quality”
and
“unique”
It is an important factor that promotes its shopping consumption.
And Uniqlo has always advocated
“Lifewear service for life”
It happens to attract their recognition, plus Uniqlo
The annual fixed -point big -name cooperation funds also greatly enrich the texture and design of the clothes
There are both street culture IPs that are very popular with young people such as KAWS and Sesame Street, as well as joint cooperation with Alexander Wang and J.W.Anderson. Compared with other fast fashion brands who are frequent in plagiarism, Uniqlo, which has both comfort and fashion, is obviously more “fragrant”.
Uniqlo × KAWS
Uniqlo × Sesame Street
Uniqlo × Alexander Wang
Uniqlo × j.w.anderson
Among them, the U series, which is personally fucking by Hermès’s former women’s clothing director Christophe Lemaire, should be the most popular and hot discussion among Uniqlo’s cross -border cooperation list over the years.
In December last year, Uniqlo officially released the 2019 spring and summer series lookbook, confirming the eyes, or “familiar formula”. Lemaire once again played his high -level color aesthetics,
The new season is inspired by the color of Impressionism, the bold collision of saturated earth and gorgeous tones
It makes people look forward to spring and summer.
It is worth mentioning that the U series this time is quietly
Change the logo
The pure black and white color matching has not changed, but the graphic design is more concise.
New logo, old logo
But although the logo is simplified, it is in
The color selection of single products is richer
And this season has joined
Abstract printing element
, I really play the flowers on a colorful color, giving the rich spring and summer tone and a layer of lively and cheerful filters.
The same excellent is
Specific silhouette and high -quality fabric
, The U series of the new season
Emphasize loose
The designs of men and women’s clothing are very obvious. Although the loose silhouette can bring as easy stretching and falling temperament as much as possible, if it is a thick body with a thick chest, be careful.
So what other items are worth starting to start in the fourth year? Ren Xia was painful to send a privately customized purchase guide.
More colorful than rainbow candy
Round neck T -shirt
It is the first choice of many people’s adopters of the U series. This season
There are 13 kinds of colors
Essence Compared to the high -saturation style of the previous seasons, this time is softer in color, it is really worth one for each color number.
Women’s round neck T -shirt 9 79 (now released)
The materials of the U series have always been thick and stiff, and they are not easy to defor
性 79 cabbage price is very cost -effective
Essence The round neck T, which is partially repaired, is now on sale, and there is also a round neck T that is extremely similar to it will be available on February 1. The silhouette is more straight and loose, but there are only 10 colors.
Women’s leisure round neck T -shirt ¥ 79 (released on February 1)
Probably considering that in the early and summer nights of spring, there will still be a coolness from time to time. This season, men and women’s clothing will be launched separately.
Five -point sleeve round neck T -shirt
The design of the shoulder is more chic and casual. Compared with the basic colors of dark gray and black and white, it is recommended that everyone boldly try the bright colors of lemon yellow, blue -purple, and the dark coat in the closet will be more eye -catching and interesting.
Women’s five -point sleeve loose T -shirt ¥ 99 (released on February 1)
The contrasting stripes of pink and sea blue with dirty powder also interpreted the basic models.
Women’s five -point sleeve loose stripes ¥ 99 (released on February 1)
hoody
As a must -have classic item for winter and spring, it is not too much to put in the closet. In this season, the U -series sweater adds a small high -necked design, which is more warm, and can also modify the neck to more slender.
Women’s long -sleeved sweatshirts 9 249 (now available)
Abandoning the loose tights is more loose, the lines are smoother, and the four colors are very easy to match. Now
Both of these two sweaters have been released
Don’t hesitate if you like it ~
Women’s hooded sweatshirts 9 299 (now available)
U -series
knitting
Every time I go to a new highlight, loose, slim -fitting, hood, cardigan, and different weaving processes, they are all included in this knitted series.
The reason why the knitting series is popular is not only because of retro and rich colors, but also
Beautiful version and extremely comfortable dressing experience
Essence The cuffs and waist of the pullover sweater are widely woven, and the micro -round curved contour is first -rate with a unique personality.
Net eye sweater 9 299
Blended sweater 9 249
Robe knit sweater 9 249 (all released on February 1)
And three different weaving looseness can easily cope with different temperatures.
Those who use the same material and process can be found in the same way
Knit cardigan
The upper body naturally outlines the lines of the body, which is very temperament.
All -cotton bubble sleeve cardigan 泡 249
Net eye round -neck shirt 9 299
This time the knitted items are on Xinli, this one
Five -point bubble sleeve sweater
Using Uniqlo Advanced
Wholegarment integrated molding technology
, Following the figure but not very heavy, the smooth line aesthetics release the feminine charm implicitly.
3D Bubble Five -Packing Sweed sweater ¥ 249 (released on February 1)
Uniqlo U series
Pants
Always emphasize comfort, this season’s new pants are all
Mainly high waist, wide legs, straight tube
There are many options in fabrics, colors, and styles, which are completely changing the rhythm of the new year’s wardrobe.
Starting
High -waist wide -leg jeans
Get praise from the tide online, some areas in Tmall Store have been sold out, and there is no slow hand ~
High -waist wide -legged straight jeans ¥ 299 (now available)
Although there are not many opportunities for jackets to come in handy in warm spring and summer, it is also recommended by Gangxia. The Blocktech jacket in the previous season is a best -selling model in the U series. This technology fabric is not only
Windproof
,besides
The air -breathable hole design helps to effectively exhaust and relieve boring.
U Blocktech coat of the 2018 autumn and winter series
Both this season, whether it is eggplant or a trench coat, has increased
Hooded design
, Higher practicality. At the same time, the right sense of space provides sufficient room for the interior.
Blocktech eggplant ¥ 799
Blocktech trench coat ¥ 999
The northern friends can lock this time
Light down eggplant
, To meet the rigid needs of warmth, color fashion is a lot higher than ordinary down jackets. Unfortunately, the Tmall store has been sold out of the shelves, so I can only get lucky in the store.
Light down eggplant 9 499 (now released)
But in the new season’s jacket, I prefer this
Washed denim
, Continuing the classic design of Uniqlo, the four colors of different depths also meet different wear needs.
Washing denim 9 499 (released on February 1)
Honestly, after a few seasons of the U series, in fact, I bought more men’s products than women, because the number of Uniqlo is not particularly large, and girls wearing men’s models will not be too lazy and procrastinating. Therefore, the men’s clothing in the new season can also enjoy (grab) with her boyfriend (grab).
Lemaire’s clothing concept has always been blurred in gender concept, so the U series is also the Unisex route.
Many single -product styles are connected by men and women
Essence For example, the round neck T -shirt, although the men’s color is not as rich as women’s models, but there are more styles, with unilateral pockets and stripes. No wonder it can become a full score of each season.
Men’s striped T -shirt 9 149
Loose round neck T -shirt 圆 99 (released on February 1)
Men’s
T -shirts and long -sleeved models
It has now been released, and the bright color matching can effectively break the dullness of autumn and winter.
Round neck long -sleeved T -shirt 4 149 (now released)
I think the boys’ sports sweaters are better than women’s models in color, especially the very “U series” earthy yellow. It is very white and can save many matches.
Host sweatshirts ¥ 299
Scores ¥ 299
Sports cardigan 9 399 (now available)
shirt
It is also the core item of the U series. This season Lemaire brings more tension style and color choices. Whether it is a solid color or a lattice model, the upper collar exudes a little fashionable book flavor. Open wear is full of retro leisure style in the 1990s.
Men’s shirt （199 (Sale on February 1)
Men’s knitted items are roughly the same as women’s clothing, but there is one in men’s clothing
Robe round neck knitted short -sleeved shirt
It is more slim than women’s bubble sleeves.
Cotton hybridis V -neck shirt 9 299 (sold on February 1)
Robe round neck sweater 圆 199 (on February 1st)
As for the jackets such as eggplant, coat, and down, it is worth trying because of different functional and practicality.
It is worth noting that the UNIQLO U of the spring and summer 2019 series is divided into 3 waves of sale.
A small number of items have been launched first, and most of the other clothing will be sold on the designated stores and Tmall flagship stores in Uniqlo on February 1 (members still enjoy the pre -sale of one day in advance).
There is no doubt that from color matching to silhouette, to the functional considerations of clothing, the UNIQLO U 2019 spring and summer series has successfully captured the hearts of people. Anyway, I have been Mark. I want to chop my hands. I also hope that everyone will buy their favorite items in the “grab U.S. competition” twice a year ~