Every time I browse the news about PUMA, I will make me feel happy. “Hi” is because the new products it launched will surprise me. “Worry” is because compared to NIKE and adidas, “Thunder is small. “Small rain”, I don’t know when the next appearance is in the center of the topic.
▲ VIA SARINTERNATIONAL.NET
I remember when Puma re -got a lot of attention in December 2014, PUMA introduced the European and American music scenes
Rihanna
Become a brand creative director and launch
Feenty x puma by rihanna
Essence
▲ VIA FEMIN
This series fought a beautiful turning battle for PUMA. Rihanna pulled a PUMA with its excellent design talent and fashion tentacles, and its
Large social media resources
It also captured a large number of young consumer groups for PUMA, and the brand’s popularity quickly picked up.
▲ Rihanna received 960,000 likes in POST POST in INS
After Puma cooperated with Rihanna, the most popular one is “
Creeper
“Sneakers, the shoe is launched after the launch
It was announced to be sold out in just three hours
▲ Puma by Rihanna Creeper
This pair of “Creeper” is based on
Punk rock culture
Inspired by design, design again on the basis of Puma’s classic SUEDE shoes, and replaced the sole with a strong sports atmosphere in the past with a loose cake
Thick bottom design
, Accompanied by the original
Suede
The material upper is full of retro flavors, which reminds me of the period when SUEDE shoes were swept in the HIP-Hop circle in the 1980s. The tongue and “Puma By Rihanna” are hot, making the shoe show the stronger Rihanna gene. The shoe has four colors, namely black and white, black brown, white brown and oat color.
The disadvantage of the United States is that this style was initially launched for female consumers, but in addition to getting a lady’s response after its launch, it was also favored by men. Although the male model was also launched in the end,
But the time of sale is separated from the women’s model for a whole year
The first generation of CREEEPER, the cooperation between the two parties, handed over such a satisfactory answer, which also proved that Puma still has a unique vision. With the success of the Fenty X Puma by Rihanna series, not only did the PUMA sales miracle, but also surpassed the market share of another major sports brand giant Under Armor, becoming a sports brand second only to Nike and Adidas.
Creeper has also become one of the star shoes of PUMA
In the 30th Achievementawards, the Yeezy 350 BOOST is more pressed to get the reason for
Footwear News
Issued “
2016 Best Shoes Award
▲ Rihanna
Not long ago
Stan Smith
Waiting for the classic models to return to the consumer’s sight, Puma’s Clyde also received a good response.
▲ VIA The Branding Journal
But soon,
Complex and multi -layered sports shoes Dad shoes replaced the simple lines of light and retro sneakers
Become trendy shoes. The popularity of daddy shoes has also become a hot story in the city, and has caused a great impact worldwide. For consumers with sensitive trends, no pair of dad shoes are embarrassed with the trend.
▲ Balenciaga Triple S
Seeing that a luxury brand that set off dad’s shoes has tasted a good sweetness, many sports brands have imitated it. A series of styling Chuncky and many layered dad’s shoes invaded the mainstream market.
▲ Nike Air Monarch IV
After Puma, of course, after being unwilling, it launched a “
Thunder Spectra
“Daddy shoes, although the banner of his father’s shoes, this daddy shoes
Not pure blood
Daddy shoes.
▲ Thunder Spectra
Thunder Spectra’s design inspiration comes from running shoes in the 1990s. The co -branded shoes collaborated by PUMA and MCQueen are the outline of its reference. The appearance of this new Thunder Spectra is rough and has a retro flavor of daddy shoes, but the bold and colorful color color brings a certain modern sense to the shoes, but compared to Balenciaga Triple S and Louis Vuitton Brand sneakers
The overall line is more tension
At that time, when I saw this rebellious mixed -race launch, I gave a question mark unnaturally. This image is incompatible with the image of the daddy shoes that the mainstream recognize.
Puma is going to be cold this time?
▲ via yomzansi
As a result, I expected. These models had a very high voice before launch, and received a warm response from the market.
It is the characteristics of this mixed -race child that can be matched with the effect of the mainstream dad’s shoes.
Essence Thunder Spectra uses a variety of different textures such as small, mesh, space cotton, burst plastic sheets, and suede materials to create a harmonious feeling of retro and avant -garde, which improves wearing more than pure daddy shoes.
▲ via hypebeast
The classic FormStrip arc logo is integrated into the side of the shoe body, showing the logo while also dividing the color blocks, which also meets the aesthetics of most people. Compared with the daddy shoes of luxury brands, the price is also one of the main reasons for the people.
One thing that made me overjoyed this year was to learn to celebrate
50th anniversary of the birth of puma suede
, Well -known artist
Michael lau
and
Puma
Decide to cooperate with new creations. The new work also co -branded Puma and Michael Lau in November
Puma Sample SUEDE by Michael Lau
Create shoes as a blueprint.
Interestingly, this shoe uses SAMPLE “sample” as the creative concept. It uses Michael Lau’s most loved white shoe body, and increases
14 species
The color schemes that have appeared in different ages correspond to the history of SUEDE shoes and use collage methods. “On the insole”
sample
“The word highlights Chinese elements, and the whole concept is interesting.
The anniversary shoes retain the creative jagged shape collage, and
Different shade gray tones
The design of the whole pair of shoes, the heel position is also engraved with the pattern of “50 Sample SUEDE Not for You only for Me”, emphasizing the creative concept of the 50th anniversary of the PUMA SUEDE.
In order to enrich the theme of this significant shoe, Michael Lau imitated the practice of launching a joint FIGURE earlier, and continued to use “
Worth cat
“As the protagonist, with 7 gray colors for interpretation.
Kind tips
: Only
In Hong Kong, China and Singapore
Only when you buy this shoe, you will get a limited edition Worth Cat Figure attached to the shoe!
The last thing I want to introduce is that it has been exposed many times earlier
PUMA and Ader Error 2018 autumn and winter joint series
Essence This series uses “FUTRO/Future Retro” as the creative theme, combining the seemingly “disagreement” avant -garde and retro elements, creating a unique product series.
At present, the topic Korean fashion brand Ader Error is good at using retro design elements to give futuristic concepts to interpret the imperfect tolerance attitude in life, and it is also rich in this series.
One of the highlights of this co -branded shoes is to follow the followers
Qui -square back and outline
of
RS-100
, Together with different materials of collage, thick -bodied text, and logo, the traditional shoes have brought high recognition, and “
FUTRO/Future Retro
“The theme is in line with.
▲ PUMA X Ader Error RS-100 Sneakers
In addition, there are also appearances at the same time
RS-0
Platform trace
and
Suede
The new series, the new series has now been officially released on PUMA’s designated stores and official websites.
▲ PUMA X Ader Error RS-0 Sneakers
▲ PUMA X Ader Error Suede Sneakers
▲ PUMA X Ader Error Platform Trace Women’s Sneakers
This article was first issued from the public account:
TOPMEN men’s clothing network
(ID: TOPMENCOMCN), Sina Weibo:
@Topmen men’s clothing network
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▲ Puma by Rihanna Creeper
▲ via hypebeast
▲ via hypebeast
▲ via hypebeast
▲ via hypebeast
▲ via hypebeast