Every time I browse the news about PUMA, I will make me feel happy. “Hi” is because the new products it launched will surprise me. “Worry” is because compared to NIKE and adidas, “Thunder is small. “Small rain”, I don’t know when the next appearance is in the center of the topic.

Puma又搞事!下半年新鞋将掏空你的钱包

▲ VIA SARINTERNATIONAL.NET

I remember when Puma re -got a lot of attention in December 2014, PUMA introduced the European and American music scenes

Rihanna

Become a brand creative director and launch

Feenty x puma by rihanna

Essence

▲ VIA FEMIN

This series fought a beautiful turning battle for PUMA. Rihanna pulled a PUMA with its excellent design talent and fashion tentacles, and its

Large social media resources

It also captured a large number of young consumer groups for PUMA, and the brand’s popularity quickly picked up.

▲ Rihanna received 960,000 likes in POST POST in INS

After Puma cooperated with Rihanna, the most popular one is “

Creeper

“Sneakers, the shoe is launched after the launch

It was announced to be sold out in just three hours

▲ Puma by Rihanna Creeper

This pair of “Creeper” is based on

Puma又搞事!下半年新鞋将掏空你的钱包

Punk rock culture

Puma又搞事!下半年新鞋将掏空你的钱包

Inspired by design, design again on the basis of Puma’s classic SUEDE shoes, and replaced the sole with a strong sports atmosphere in the past with a loose cake

Thick bottom design

Puma又搞事!下半年新鞋将掏空你的钱包

, Accompanied by the original

Suede

The material upper is full of retro flavors, which reminds me of the period when SUEDE shoes were swept in the HIP-Hop circle in the 1980s. The tongue and “Puma By Rihanna” are hot, making the shoe show the stronger Rihanna gene. The shoe has four colors, namely black and white, black brown, white brown and oat color.

The disadvantage of the United States is that this style was initially launched for female consumers, but in addition to getting a lady’s response after its launch, it was also favored by men. Although the male model was also launched in the end,

But the time of sale is separated from the women’s model for a whole year

The first generation of CREEEPER, the cooperation between the two parties, handed over such a satisfactory answer, which also proved that Puma still has a unique vision. With the success of the Fenty X Puma by Rihanna series, not only did the PUMA sales miracle, but also surpassed the market share of another major sports brand giant Under Armor, becoming a sports brand second only to Nike and Adidas.

Creeper has also become one of the star shoes of PUMA

In the 30th Achievementawards, the Yeezy 350 BOOST is more pressed to get the reason for

Puma又搞事!下半年新鞋将掏空你的钱包

Footwear News

Puma又搞事!下半年新鞋将掏空你的钱包

Issued “

2016 Best Shoes Award

▲ Rihanna

Not long ago

Stan Smith

Puma又搞事!下半年新鞋将掏空你的钱包

Waiting for the classic models to return to the consumer’s sight, Puma’s Clyde also received a good response.

▲ VIA The Branding Journal

Puma又搞事!下半年新鞋将掏空你的钱包

But soon,

Complex and multi -layered sports shoes Dad shoes replaced the simple lines of light and retro sneakers

Become trendy shoes. The popularity of daddy shoes has also become a hot story in the city, and has caused a great impact worldwide. For consumers with sensitive trends, no pair of dad shoes are embarrassed with the trend.

▲ Balenciaga Triple S

Puma又搞事!下半年新鞋将掏空你的钱包

Seeing that a luxury brand that set off dad’s shoes has tasted a good sweetness, many sports brands have imitated it. A series of styling Chuncky and many layered dad’s shoes invaded the mainstream market.

Puma又搞事!下半年新鞋将掏空你的钱包

▲ Nike Air Monarch IV

After Puma, of course, after being unwilling, it launched a “

Thunder Spectra

“Daddy shoes, although the banner of his father’s shoes, this daddy shoes

Not pure blood

Puma又搞事!下半年新鞋将掏空你的钱包

Daddy shoes.

▲ Thunder Spectra

Thunder Spectra’s design inspiration comes from running shoes in the 1990s. The co -branded shoes collaborated by PUMA and MCQueen are the outline of its reference. The appearance of this new Thunder Spectra is rough and has a retro flavor of daddy shoes, but the bold and colorful color color brings a certain modern sense to the shoes, but compared to Balenciaga Triple S and Louis Vuitton Brand sneakers

The overall line is more tension

At that time, when I saw this rebellious mixed -race launch, I gave a question mark unnaturally. This image is incompatible with the image of the daddy shoes that the mainstream recognize.

Puma is going to be cold this time?

Puma又搞事!下半年新鞋将掏空你的钱包

▲ via yomzansi

As a result, I expected. These models had a very high voice before launch, and received a warm response from the market.

It is the characteristics of this mixed -race child that can be matched with the effect of the mainstream dad’s shoes.

Essence Thunder Spectra uses a variety of different textures such as small, mesh, space cotton, burst plastic sheets, and suede materials to create a harmonious feeling of retro and avant -garde, which improves wearing more than pure daddy shoes.

▲ via hypebeast

The classic FormStrip arc logo is integrated into the side of the shoe body, showing the logo while also dividing the color blocks, which also meets the aesthetics of most people. Compared with the daddy shoes of luxury brands, the price is also one of the main reasons for the people.

One thing that made me overjoyed this year was to learn to celebrate

50th anniversary of the birth of puma suede

Puma又搞事!下半年新鞋将掏空你的钱包

, Well -known artist

Michael lau

and

Puma

Decide to cooperate with new creations. The new work also co -branded Puma and Michael Lau in November

Puma Sample SUEDE by Michael Lau

Puma又搞事!下半年新鞋将掏空你的钱包

Create shoes as a blueprint.

Interestingly, this shoe uses SAMPLE “sample” as the creative concept. It uses Michael Lau’s most loved white shoe body, and increases

14 species

Puma又搞事!下半年新鞋将掏空你的钱包

The color schemes that have appeared in different ages correspond to the history of SUEDE shoes and use collage methods. “On the insole”

sample

“The word highlights Chinese elements, and the whole concept is interesting.

Puma又搞事!下半年新鞋将掏空你的钱包

The anniversary shoes retain the creative jagged shape collage, and

Different shade gray tones

Puma又搞事!下半年新鞋将掏空你的钱包

The design of the whole pair of shoes, the heel position is also engraved with the pattern of “50 Sample SUEDE Not for You only for Me”, emphasizing the creative concept of the 50th anniversary of the PUMA SUEDE.

In order to enrich the theme of this significant shoe, Michael Lau imitated the practice of launching a joint FIGURE earlier, and continued to use “

Worth cat

“As the protagonist, with 7 gray colors for interpretation.

Puma又搞事!下半年新鞋将掏空你的钱包

Kind tips

Puma又搞事!下半年新鞋将掏空你的钱包

: Only

In Hong Kong, China and Singapore

Only when you buy this shoe, you will get a limited edition Worth Cat Figure attached to the shoe!

The last thing I want to introduce is that it has been exposed many times earlier

PUMA and Ader Error 2018 autumn and winter joint series

Essence This series uses “FUTRO/Future Retro” as the creative theme, combining the seemingly “disagreement” avant -garde and retro elements, creating a unique product series.

Puma又搞事!下半年新鞋将掏空你的钱包

At present, the topic Korean fashion brand Ader Error is good at using retro design elements to give futuristic concepts to interpret the imperfect tolerance attitude in life, and it is also rich in this series.

Puma又搞事!下半年新鞋将掏空你的钱包

One of the highlights of this co -branded shoes is to follow the followers

Puma又搞事!下半年新鞋将掏空你的钱包

Qui -square back and outline

of

RS-100

Puma又搞事!下半年新鞋将掏空你的钱包

, Together with different materials of collage, thick -bodied text, and logo, the traditional shoes have brought high recognition, and “

FUTRO/Future Retro

“The theme is in line with.

▲ PUMA X Ader Error RS-100 Sneakers

In addition, there are also appearances at the same time

Puma又搞事!下半年新鞋将掏空你的钱包

RS-0

Platform trace

and

Suede

The new series, the new series has now been officially released on PUMA’s designated stores and official websites.

▲ PUMA X Ader Error RS-0 Sneakers

Puma又搞事!下半年新鞋将掏空你的钱包

▲ PUMA X Ader Error Suede Sneakers

▲ PUMA X Ader Error Platform Trace Women’s Sneakers

This article was first issued from the public account:

TOPMEN men’s clothing network

(ID: TOPMENCOMCN), Sina Weibo:

@Topmen men’s clothing network

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Puma又搞事!下半年新鞋将掏空你的钱包

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▲ Puma by Rihanna Creeper

▲ via hypebeast

▲ via hypebeast

▲ via hypebeast

▲ via hypebeast

▲ via hypebeast