On April 24th, Sofia’s “Fifan Enjoy, Core Movement House” -Seofia × Deng Lun’s fashion theme Live Show officially opened. Under the testimony of nearly Baijia media, customers, and cores, they jointly created the most trendy home life show in Guangzhou.
Focusing on design trends, Sofia set off a new boom in fashion home
This event is based on the theme of “Fanfan Set up, Core Moving House”. Sophia aims to use the leading design concept to imagine that contemporary young people show a personalized diversified possibility, and use professional design capabilities to allow everyone’s people’s’s’s’s capable Hobbies and living habits can be fully displayed and satisfied, and enjoying each space can bring unique feelings. The “House of Core” is the exclusive space created by Sofia for spokesperson Deng Lun, and it is also the space password for Sophia and Deng Lun’s fans.
Sophia’s assistant president Nie Erhui came to the stage to say that Sofia is a brand with a history of 40 years, but has maintained a young vitality, actively embraced the new generation, always at the forefront of fashion, leading the global home design trend, and continuously consolidating ” Design the core value of the product that leads the global “product. And Deng Lun’s professional strength in performance, the fashion trendy male image in life, and the idol atmosphere of youth, vitality, and vitality match Sophia.
He believes that this fashion Live Show created by Sophia and the spokesperson Deng Lun is not only a hug of professional and professional, but also a combination of fashion and fashion. Young and young dialogue.
Exploring the young lifestyle, the three major theme space interpret “Philippine Customization”
There is no doubt that in the future, it is whistling, and people’s lifestyle changes in quality. The new generation of young groups in the post -90s generation has begun to enter the stage of buying a house to buy a house and become the main force of home consumption. How can home brands get their favor for this group of new generation of consumer groups with a supreme face and personality?
Xu Honghu, the founder of the sugar home app, who has a deep study of home life and consumption trends, accurately described the “young people’s home” at the scene. Different from a single space design, the boundaries and functionality between spaces are broken. For example, the living room is not only a place for family members to gather together, but also a place for personal entertainment, work, or interacting with pets. They will start from their own lifestyle and redefine every space.
Coincidentally, this view has also been recognized by Sophia. Sofia’s senior product manager Zeng Chaofeng said that Sofia advocated that every demand is worth seeing every dream deserves to be realized. He believes that the charm of home design is to create different spaces for different people, and it is also to bring different home life experiences for everyone at different stages.
Over the years, Sophia has been at the forefront, grasping the main trend arteries, and working together with international design institutions to continuously draw advanced design wisdom and continue to provide consumers with a more trendy home life experience. Excellent design has also been frequently recognized, and has won the German IF design award, the German Red Dot Award, the South Korean K-Design, the American IDEA Award, and the Netigo. It also proves that Sophia has the ability to bring high value and personalized home space customization to the new generation of young consumers.
At the event, Sophia released new products such as Alpha, Alto, Assa, Kana, and Son, and also carefully created the three major themes of “sports fitness, reading learning, fashion wear” based on the lifestyle of contemporary people. Space, wake up the desire of a new generation of young people for home life with a scene experience. Everyone is the “player” of their own lives.
Deng Lun went to his heart to make a heart -making, calling Sophia’s professional and environmental protection
Sofia’s design leadership and exploration of young people’s home lives were also recognized by Deng Lun on the same day. At 2:10 in the afternoon, Deng Lun was surprised to appear in Sofia’s 1,800 -square -flat flagship store on the fourth floor of Tianhe City, Panyu. This is the largest exhibition hall created by Sophia in Guangzhou, covering 8 major spaces, more than 50 styles.
Accompanied by Pan Wenshan, director of Sofia and brand manager
, Deng Lun entered a series of products such as Shang, Moka, Greno, Star Partitions, Star Shadow, Simi Cabinet, etc., and also experienced Sophia smart clothing care cabinets and smart products. After creativity, he also had a deeper understanding of the brand image and fashion design of the Sofia cabinet customized expert.
Subsequently, Deng Lun also personally poured the three major theme spaces of “Frequent Customization”, because Deng Lun usually has the interest of exercise and reading, and at the same time he is also a male god who walks at the front end of the trend. Those like Deng Lun are tailor -made.
Deng Lun’s “House of Move” revealed that Sophia’s new brand TVC starts
“Seeing me in my work, in my life, do you surprise you …” At the end of the event, as Sophia and the new TVC shot by Deng Lun were officially unveiled, Deng Lun was also looking forward to the event. The screams on the scene continued, and the crowd was turbulent, setting off waves of climax.
Because when shooting “Come on, you are the best”, he has cooperated with Sophia. When talking about the fate with Sophia, Deng Lun said that Sofia felt simple and fashionable.
As a male god who has a soft spot for green, Sofia’s concept of environmental protection has also been recognized by Deng Lun. He believes that environmental protection is important during the decoration process, and health is the first to himself and his family. Sophia, who has always regarded “environmental protection beyond the European standard” as the core value of the brand, launched an environmentally friendly star product Kang Chun board in 2016, which not only achieved the aldehydes without aldehydes and the performance of various products. Five major international environmental protection certifications. No wonder Deng Lun was directly on the scene: “Deng Lun’s favorite Sofiakang Pure board is environmentally friendly and can protect your family’s health.”
In choosing your favorite product design, Sofia’s newly launched Italian minimalist style new product Sinne is honored to harvest Deng Lun’s love because of the green color.
At the end of the event, Pan Wenshan, director of Sofia, brand manager, Liu Zeqin, vice president, Zhou Jing, chairman of Panyu Tianhe City, Liu Zhichao, general manager of Sofia Guangzhou Branch, Sofia Changsha dealer Lin Xuhui, Sofia Group brand general manager Wang Mengxing, Commander Commander of the South District Together with Deng Lun, Liu Dongdong officially released the Sophia “Philippine Customization” plan. Under the guidance of the plan, Sophia will continue to study different lifestyles of the mainstream consumer groups and launch more creative players’ theme space.
Online and offline carnival, create a legendary home feast
It is worth mentioning that in order to allow more people to experience the charm of home trends and meet the curiosity of Deng Lunxin’s home, Sophia is also on the Tencent video number, Tmall, JD.com, Vipshop, Youju, Netease, Netease, Netease, Netease, Netease, Netease The mainstream platforms such as home furnishings are live broadcast in the same frequency and radiate the country. Each platform has attracted more than 5 million people to watch the most trendy fashion theme Live Show in Guangzhou, showing the appeal of the top male god.
At the event scene of the crowds, the dynamic song and dance performance, and the enthusiastic screams, Sofia, who has focused on the customization of cabinet customs in 40 years, joined hands with the global brand spokesperson Deng Lun, as if it was the most dazzling flame this weekend. Guangzhou, let the guests at the scene “set up” the trend of Fanfan’s home life.
The front waves are galloping, and the back waves are surging. As a giant for customized homes, as a brand dedicated to the design of the Central countries to the international, Sophia will keep walking and use the name of the dream home to make it easy for consumers to install it easily. Home; even with the gesture of runners, continue to attack the leading brand of home furnishings!