Guide: CCTV’s “Big Country Insurance” documentaries launched by CCTV are the first domestic works to show the development of the development of China’s insurance industry in an image. “Great Power Insurance” is based on the important policies and events of the party and the country to promote the insurance industry. Under the party’s leadership, the insurance industry has practiced the practical achievements of the purpose of “serving the people”, showing the century -old growth and development of the insurance industry Essence

Source: CMNC -Radio and Television Headline

Wen/Anzhe

With the continuous improvement of people’s spiritual and cultural life, the types and forms of documentaries are becoming more diverse, and the expansion of theme has become a creative trend. The distinctive documentary is not only a tribute to the times and the industry, but also becomes a unique image material under the history of history.

The “Great Power Insurance” documentary initiated by CCTV is the first domestic work to show the development of the development of China’s insurance industry in an image. “Great Power Insurance” is based on the important policies and events of the party and the country to promote the insurance industry. Under the party’s leadership, the insurance industry has practiced the practical achievements of the purpose of “serving the people”, showing the century -old growth and development of the insurance industry Essence

Panorama presentation of China’s insurance evolution process

Leave a “image” draft for the Chinese insurance industry

寻脉《大国保险》:保险业的百年历史,如何浓缩在一小时之中?

In recent years, the domestic documentary fields have excavated works that have been excavated in a certain industry, and the various cut surfaces of social development have also been presented to the public. However, insurance themes are rare.

As the first domestic document -level documentaries that comprehensively introduce the concept of the Chinese insurance industry, development and achievement, the “Great Power Insurance” aims to summarize and innovate, trace back and imagine the insurance industry, and discuss the history and future, change and development of the insurance industry Essence

In order to fully tap the value of the “textbook” of the work, “Great Power Insurance” re -excavate and interpret the historical materials, and use a variety of means to “live, move” such as files, documents, and photos. The details of the detailed history and the continuation of history. The documentary takes the historical process as the axis, and a round -hearted extension is performed on an important node of insurance development. A large number of precious archives and historical images are used in large numbers. The long journey of the year has been vividly displayed, allowing the audience to integrate with historical events when watching, realize the power of images, and hear the echo of history.

寻脉《大国保险》:保险业的百年历史,如何浓缩在一小时之中?

“Great Country Insurance” not only has a multi -dimensional perspective, the style and technique of history restoration of history, but also adds bright colors to the works through black and white historical images and colorful modern space -time. Reproduced the precious scenes in historical documents, the picture is exquisite and “distorted”.

寻脉《大国保险》:保险业的百年历史,如何浓缩在一小时之中?

In addition, “Great Country Insurance” also shows the development concept and process of the insurance industry from a more international perspective and speculative perspective, and enhances the credibility of the film, the depth of memory, and emotional temperature of the film. Based on the historical process as the driver, “Great Power Insurance” through the narration of dozens of insurance practitioners and authoritative experts, on the basis of covering the Chinese insurance industry, enterprises and practitioners at all levels, build a three -dimensional and rich information field area.

寻脉《大国保险》:保险业的百年历史,如何浓缩在一小时之中?

On the one hand, the narrative of insurance practitioners provides more personalized and detailed experiences, and brings the audience a sense of immersion of the story; In -depth interpretation of important stages such as development and comprehensive development, drawing clear historical contexts in the facts of the miscellaneous facts, summarizing the historical laws and value significance behind them, and helping the audience sublimate into a state of thinking and speculating.

From the knowledge to the concept, from the term to the meaning of the meaning, “Great Power Insurance” has established a comprehensive three -dimensional system for the audience, allowing the audience to have a deep understanding of insurance. Understanding and understanding insurance can also provide useful reference for the future development of the industry.

In the past life and present life of the insurance industry

Ref on the torrent of the era economy

The development of the era of the times is concentrated in the changes of the insurance industry, and the spirit of the insurer’s struggle and the feelings of the family also contains daily drips.

Under the framework of the grand historical narrative, “Great Power Insurance” carefully selected the material, portrayed the representative vivid details in the history of the development of the Chinese insurance industry, and found the appropriate small incision for focusing on the grand theme and discussing major topics. The film refines the grand historical theme into a vivid historical figure, events, and conferences, which combines big themes with small stories, “big freehand” and “gongbi painting”, vividly showing the development of the insurance industry development. The story of the times.

Behind the story of the insurance industry’s “Thirteen Tai Insurance”, the first insurance form generation, the first domestic insurance professional founding process, and the reform of the Chinese insurance system, the “first shots” have launched the “first shot”. The image of the industry’s development supervisor and the image of the new force of the training industry have been shaped one by one on the screen. It is their appearance and existence that make such a magnificent subject matter and works with a deep field of vision become more vivid, and also makes the works leave more than the details and determination. The pursuit of occupational attitude and value has also vividly reproduced what China’s insurance industry has passed. From sprouts, start -up, suspension, rejuvenation, expansion, rapid development, comprehensive opening up, until the tortuous development of policy loosening and correction.

Under the boundary of authenticity, the documentary has undoubtedly a completely different responsible attributes from other types of works. In addition to the breakthrough and innovation leading role in subject matter, “Great Power Insurance” also consciously uses the third -party position of the media to calmly and objectively treat the development process of China’s insurance industry, which not only shows its novel and unique views, but also properly summarizes; Not only confidently show the industry’s development achievements, nor does it avoid the problems in development; at the same time, it also bets more attention to the areas where social life is more concerned.

In the care, thinking, and practice of real triggered, “Great Power Insurance” is not only a historical retrospective of the development of the insurance industry, but also a image memory of China’s economic and social development. The Chinese insurance industry’s journey from Daxiangqiang is a microcosm of the industry for the prosperity of the motherland. It is inseparable from the party and the country’s overall deployment and development strategy of insurance. The architecture is promoted to fulfill its strength to help the complete cracking of the development of the era of pension, poverty alleviation, and rural revitalization.

“Great Power Insurance” through the perspective of the insurance industry, paying tribute to the development of China’s insurance industry, and paying tribute to the people in it, not only showing the value of a documentary, but also providing a new revelation for documentary creation in the perspective of deep cultivation in the vertical field. And new reference.