In other words, everyone knows John Lewis Department Store in the UK.

John Lewis is a 150 -year -old department store in the UK. This mall focuses on maintaining the tradition and quality of the British nobles, so it is very popular with the majority of British middle -class people.

But what we want to say is another supermarket. Essence this home. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

ALDI is the largest chain supermarket in Germany. Its branch can be said to bloom throughout Europe. There are many branches in about each city in Britain, which is quite popular.

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

The reason why it is so popular is nothing else -just cheap. The main service target of this supermarket is the working class of low and medium -income income, or people without fixed income and many retired elderly people, no money students, and so on. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Originally, the positioning of these two should be that well water should not be committed. But they are often compared. Essence What is the reason -Aldi, a company, often cottage other competitors products, John Lewis can’t escape this fate. Essence

Last year, John Lewis took a touching advertisement -the elderly on the moon. The whole advertisement tells the story of a lonely grandpa on the moon received a Christmas gift from the cute little girl on the earth. The warm and just right feeling at the time was deeply moved.

Then Aldi turned around and put the advertising cottage. Essence They also filmed a similar video. The difference was that the old man faced the two telescopes on the moon, and finally decisively chose the cheap ALDI goods. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Because ALDI telescope can see an aunt with a flower branch. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

After this cottage advertisement comes out, the effect is very good, playing 2 million on YouTube. Essence You know, ALDI’s own Christmas advertising playback volume is only hundreds of thousands. Essence

This is more than, except for the cottage Christmas advertisements, John Lewis’s goods can’t escape the fate of being cottage. Essence And sometimes the cottage is more cheap. Essence

For example, John Lewis sells a floral hot water bag for 15 pounds. Essence

There are several kinds of floral hot water bottle in ALDI, as long as £ 3.99. One -third of the price is less than. Essence Essence Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

For another example, John Lewis is going to sell a 125 pound of pounds, and ALDI is only 34.99 pounds. Essence Essence The key is that on the surface, it is really similar. Essence Essence

You guess which one is. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Especially look at it from a distance. Essence It’s all the twins. Essence

There are also various Christmas decorations, which can also get John Lewis in minutes to vomit blood.

John Lewis’s cabin. Essence

Aldi cabin.

John Lewis worth 15 pounds. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Aldi’s candlestick only costs 9.99 pounds. Essence Essence It feels more beautiful. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

John Lewis worth 35 pounds. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Aldi’s small lanterns only cost £ 10. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

John Lewis worth 15 pounds. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Aldi’s flower ring is only 7.99 pounds. Essence

John Lewis Value 40 £ 40 calendar toys. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

ALDI’s calendar toys, only 8.99 pounds. Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Distressed for a second. Essence Essence

这家百货公司拼低价也就算了,还各种山寨别家商品,广告也不放过

Fire fire, anti -theft, anti -cottage. Essence