Recently, a new administrative penalty was added. Because of the use of cocoa butter to pretend to be chocolate, the company was fined 10,000 yuan by the Market Supervision Bureau of Pudong New Area in Shanghai.
Screenshot source: Shanghai Market Supervision Bureau website
The administrative penalty decision shows that on July 20, 2020, the parties provided the “2020 Mid -Autumn Festival Hagen Dazs Orange Mid -Autumn Festival Mid -Autumn Festival Mid -Autumn Festival Mid -Autumn Festival Mid -Autumn Festival Mooncake Coupon Book Reservation Delivery” at the Tmall Online Store “Hagen -Dazas Flagship Store” product pre -sale. Services, and publish ordering web advertisements (the event ended on July 26, 2020, the webpage was closed). The outer skin components of the three products of “oolong tea white peach moon cake -shaped ice cream”, “jasmine strawberry moon cake -shaped ice cream” and “matcha moon cake -shaped ice cream” include “oolong tea chocolate skin” and “matcha tea chocolate outer skin” and “Matcha” Chocolate outer skin “. However, according to the inspection report of the ingredients, raw materials and raw materials of the party’s products, the outer skin of the above products is made of white album cocoa chocolate crispy skin. It is chocolate skin.
The above -mentioned behavior of the parties violates Article 8 of the “Advertising Law of the People’s Republic of China”, paragraph 8, “the performance, function, place, use, quality, composition, price, producer, validity period, promise, etc. or service of service in the advertisement If the content, provider, form, quality, price, promise, etc. are expressed, the provisions of accurate, clear, and understanding … “, constitute illegal acts that express inaccurate ingredients in the advertisement.
In view of the duration of the parties’ illegal behavior for less than six months and did not cause human health, personal and property damage, the market supervision bureau of Shanghai Pudong New District requested the company to order illegal advertisements and fined 10,000 yuan.
What is the difference between chocolate and album fat? According to the Economic Daily, the main component of chocolate is cocoa butter. Cocoa is a natural edible oil extracted from cocoa beans. It is a healthy oil that contains a large amount of saturated fat but does not increase blood cholesterol. One of the ingredients, polyphenols, can not only reduce blood cholesterol, but also have antioxidant effects.
And cocoa butter is a type of artificial hard fat that can melt quickly. The composition of the trisone is completely different from the natural cocoa butter, and it is close to natural cocoa butter in physical properties. Albon fat may contain trans fatty acids. Different from natural cocoa butter, it may have adverse effects on the body, causing indigestion, renal dysfunction, arteriosclerosis formation, gout, and cardiovascular disease.
In addition, due to the low cost of cocoa butter production and the performance close to natural cocoa butter, many manufacturers will add cocoa butter to chocolate formula.
Image source: Hagens Das Tmall flagship store
What is the response of Hagens Dazs? The CITIC client consulted the customer service of the Hagen -Dazs Tmall flagship store, and the customer service said that the brand’s official unification will be answered.
Tianyancha APP data shows that GM Trade (Shanghai) Co., Ltd. is a wholly -owned subsidiary of GM Mo Fong (China) Investment Co., Ltd. Public information shows that GM is the sixth largest food company in the world, with many brands such as Hagens Dazs and Betty Miaomi Kitchen Wanchai Wharf.
(Zhongxin Jingwei APP)