At 8:00 pm on October 31, Jingdong 11.11 was fully opened. In the opening 30 minutes, the book turnover increased by more than 424% year-on-year, and the Book’s POP turnover increased by 7 times year-on-year. The investment volume increased by more than 212% year-on-year. The IP entertainment turnover increased by 7 times higher than the year.

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

Book market broke outMultipilyBook is multiplied

The impact of consumption upgrades has gradually released, and people pay more attention to professional quality, and pay more attention to reading “texture”. This is especially obvious in children’s readings and teaching auxiliary books. At 8:00, “New Concept English” and “Mr. Miss Miss Miss Chinese Bilingual Story Painted” The first two seats in the book single product list, “ordinary world (trilum)” follows Rear.

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

At the same time, the sales of computers and foreign language skills look rose. Foreign language learning book turnover increased by 131 times year-on-year, and the transaction of computer and Internet books increased by 9 times. In the busy life, the relaxed casual reading experience becomes precious. The magazine journal love uses the November to order the magazine, bringing magazine sales “back to spring”, and the turnover increased by 50 times year-on-year.

此外,京东图书文教同时带来丰富的电子书、有声产品选择,满足大众不同场景的阅读需求。近期热映电影《沙丘》吸引了大批科幻迷前来“考古”原著,《<沙丘>六部曲(套装共6册)》高居电子书热销榜TOP1,《噪声》和《东野圭吾天王套装(套装共4册)》分别位列第二、第三。

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

The enthusiasm of Chinese students, many readers are keen on historical books. The audit book hot list TOP3 is “Ming Dynasty”, “Wu Zetian: From 3 to 82 years old”, “Dream of Red Mansions”. The annual annual will not open the efforts of the sound publishing institution year by year. With the opening of the opening, the sound publishing agency hot list TOP3 is also released, and Shanghai Himalaya Technology Co., Ltd., CITIC United Yun Technology Co., Ltd., Beijing Huazhang Graphic Information Co., Ltd.

Reading penetration daily life self-growth, spiritual pleasure into an important driving force

Jingdong 11.11 book culture and education not only brings professional books, as well as massive quality education courses, knowledge products to help readers “charging”. Jingdong Education opened red opening only 30 minutes, vocational skills category turnover increased by 217% year-on-year. Education products hot list TOP3 is the Java Internet Senior Architect, Saiyu Education Psychological Counselor Project, immediately said that adult practical spoken sparring, visible practical skills courses are very popular.

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

Jingdong Book Culture and Education also helps many educational brands to achieve rapid growth. Within 10 minutes, the investment in the Jingdong Educational Apprenticeship “Jingdong Light Trace Learning Platform” to provide a complete online learning service has increased by 300% year-on-year.

It is worth mentioning that the popularity of IP entertainment accelerates the upgrading of the Jingdong Book Culture and Education. Among them, Condang products, the perimeter of the animation, especially those who are loved by young people. The cultural list is the top of the Shandong Shipping Sweater, the Harry Potter Time Converter Necklace, the Great Garage Assembled Model Toys. It has the most film and television IP and the high-quality surrounding Disney again won the IP brand hot list TOP1, Millennium, and the rice ring is followed.

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

At the same time, consumers’ trusts let the partners of Jingdong books and education have achieved quality growth. According to data display, within 30 minutes of opening, consumers use orders to select the favorite publishing institutions TOP3, Foreign Structure, Cadik, Tsinghua University Press. In addition, Wenxuan Net flagship store, China Business Import Book flagship store, Kadik Book flagship store also strongly ranked among the POP book business hot list TOP3, winning a reader’s favorite.

Reading is an essential part of life, Jingdong 11.11 Jingdong book culture teaches the benefits benefits and more readers, so that everyone’s shopping cart has a good book, and loves to take a good life.

Jingdong 11.11 Witness Quality Reading Rising Opening Red only 30 minutes Book Agreement Year than 424%

This article is from the financial network network